Fashion and cinema

For the 2017 fall/winter fashion campaign, the client, Shopping Barra, suggested the theme of cinema, which was to be explored both in the campaign itself and in content for social media during the launch month. For offline pieces, we created free reinterpretations of iconic images from great classics, such as Forrest Gump, Breakfast at Tiffany's, and The Great Dictator. For social media, we suggested a behind-the-scenes feature with the professionals involved, as well as inviting digital fashion influencers to imagine how their favorite characters would dress today to enjoy the city of Salvador, using clothes found exclusively at the shopping mall. We also proposed inviting chefs to create their own versions of famous movie-inspired dishes.

Art Direction: Igor Melo
Photography: Natan Fox (The Great Dictator and Breakfast at Tiffany's), Igor Melo using MidJourney (Forrest Gump)
Image Retouching: Davi Voss
Styling: Tininha Viana
Makeup: Robertinho
Copywriter: Pablo Carvalho
Creative Director: Tais Reis

Note: I modified or created some images for this portfolio and are not part of any officially produced campaign.

Fashion influencers reimagine how their favorite iconic movie characters would dress today, using pieces exclusively from Shopping Barra.

Behind the scenes with the professionals involved, breaking down the creative process.

Chefs create their own versions of iconic dishes from classic movies, bringing a touch of flavor to the campaign.

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