For 15 days, popular digital influencers from Brazil's outskirts share the nightmare of navigating public transportation in a big city—spiced up with humor and plenty of real talk. At the end of this period, they’re rewarded with a brand-new motorcycle. The content is edited like a horror movie trailer with a happy ending and released on YouTube, social media, and in cinemas. It’s also featured in OOH ads at bus stops, metro stations, and high-traffic areas in the outskirts.
Motorcycles are an excellent option for beating traffic in large Brazilian cities, especially for those who live far from the city center. They are more affordable than cars, require low maintenance, consume little fuel, can maneuver between vehicles during traffic jams, and are easy to park.
Phase One:
Teaser posters featuring the campaign concept and the offer of a motorcycle (an entry-level, more affordable model), while the digital influencers create content for their social media platforms.
Phase Two:
Videos are released on YouTube, social media, and in cinemas, along with posters featuring the characters placed at bus stops, metro stations, and high-traffic areas in the outskirts.
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Cinema ad
